Under Armour SS21 Women's Bras & Bottoms

Art Director: Alexandra Haloszka
Copywriter: Devon Alessi
Video Director: Joseph Nolan
Photographer: Rachel Link, Alexander Aguiar & Don Razniewski
Print Designer: Elena Howland
Digital Designer: Carissa Pray

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Under Armour FW20 Women's Infinity Bra

The search for community is ingrained in our DNA. It’s what helps us thrive. But community isn’t just hand-holding and trust falls. It’s also finding a crew of women who not only lift you up but push you forward. The power of community is proven by the Köhler Effect, a scientific phenomenon that occurs when a person works harder and experiences an increase in motivation when working as a member of a group.

For our FW20 campaign, we decided to put this theory to the test by bringing nine women together for a training competition and found that each of the women pushed harder, went further, and even broke personal records while operating as a member of the group.

Art Director: Alexandra Haloszka
Copywriter: Devon Alessi
Video Director: Diane Russo
Photographer: Rachel Link & Alexander Aguiar
Print Designer: Elena Howland
Digital Designer: Carissa Pray

Under Armour SS20 Women's Bras & Bottoms

For the launch of the Under Armour Infinity Bra & Meridian Bottoms, we highlighted three extraordinary female athletes all with the drive to do more, be more, and expect more. This campaign not only showcases new product innovations, but also the women who helped shape them.

Art Director: Alexandra Haloszka
Copywriter: Devon Alessi
Video Director: Warren Kommers
Photographer: Alexander Aguiar
Print Designer: Elena Howland
Digital Designer: Carissa Pray

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Under Armour SS20 Women's Seasonal

Art Director: Alexandra Haloszka
Photographer: Nils Ericson & Nate Bressler

Under Armour FW20 Youth Seasonal

Art Director: Alexandra Haloszka
Photographer: Don Razniewski

Pittsburgh Pirates Holiday Card

Every year during the holiday season, the Pittsburgh Pirates release a video e-card in hopes of igniting the holiday spirit in fans across the nation. Using the stop motion style of video, this past year's holiday e-card was designed to mimic PNC Park's home plate by utilizing the actual dirt from the baseball field. Pirates memorabilia and holiday decorations were also added to unify the piece.

All of the type was created by hand and the surrounding objects were carefully moved in-between each photo creating constant motion throughout the video.

2015 Pittsburgh Pirates Holiday Card

Under Armour SS19 Youth Seasonal

Art Director: Alexandra Haloszka
Photographer: Christin Rose

Under Armour SS19 Floral Collection

Art Director: Alexandra Haloszka
Photographer: FJ Hughes

Under Armour SS19 Youth Beat The Heat Collection

Art Director: Alexandra Haloszka
Creative Agency: Wedge and Lever
Photographer: David Salafia

Under Armour SS18 She Plays We Win

Art Director: Alexandra Haloszka
Photographer: Christin Rose

Under Armour FW19 Youth Seasonal

Art Director: Alexandra Haloszka
Creative Agency: Wedge and Lever
Photographer: Christin Rose

Under Armour FW18 Women's Sports Bralette

For the launch of the women’s sports bralette collection, we featured professional dancer Dani Vitale performing in her dance studio.

Under Armour FW18 Women's Laydowns

Women’s apparel laydowns for the Under Armour Favorites collection. Art direction shows soft apparel styling, playful expression, and pops of personality.

Art Director: Alexandra Haloszka
Photographer: FJ Hughes

Under Armour FW18 Youth Sackpack Jacket

Art Director: Alexandra Haloszka
Motion Designer: Evan Patrick
Copywriter: Devon Alessi

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Under Armour Misty Copeland Signature Collection Seeding Box

Seeding box design for Under Armour’s Misty Copeland Signature collection.

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Under Armour She Play We Win Seeding Box

Seeding box design for Under Armour’s She Plays We Win collection.

Under Armour SS17 Youth Kick It 2

Art Director: Alexandra Haloszka
Photographer: Sam Gordon

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Under Armour SS17 She Plays We Win Laydowns

Girls’ apparel laydowns for the She Plays We Win collection. Art direction was inspired by the breadth of on-body photography of various youth athletes.

Art Director: Alexandra Haloszka
Photographer: FJ Hughes